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With the increasing number of cybersecurity threats, the information security industry has become very wary. Cybercriminals have been launching attacks at data centers belonging to schools, governments, financial institutions, and corporations.

This issue is further compounded by the fact that the industry has a severe shortage of professionals working in the industry. Those who are given the task of neutralizing these considerable threats. One thing we know for sure is that cybercrime is here to say, and as we continue to rely more and more on technology, so can we expect the amount of crime in this area to increase.

As technology becomes more advanced, the cybercriminals level up to meet the new challenge. These cybercriminals are becoming increasingly more ambitious and with that, IT leaders must devise a long-term plan to counteract this threat. Proper cybersecurity processes and planning needs to be implemented along with an Incident Response Plan (IRP), so that IT professionals know how to properly respond to a threat.

One question that a lot of company executes and IT teams like to ask, is what kind of threats should companies be most on the lookout for? Below is a list of 5 of the most common threats, so at the very least, cybersecurity professionals should be aware of these things.

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1. Cloud Abuse

Unfortunately, despite its many benefits, cloud storage is still susceptible in its own right. One of the biggest concerns is that Infrastructure as a Service (IaaS), which provides the functionality, lacks a proper secure registration process. What does this mean? Well, providing you have credit card details, and a key, to sign up, you can immediately get onto the cloud, with very little hiccups.

This simplicity is both a good thing and a bad thing, as it makes it easier for malicious individuals to <a href=”https://www.compuchenna.co.uk/what-is-spam/”>spam the service</a>, and carry out cyberattacks.

In order to minimize this threat, it’s best that cloud service providers develop some kind of registration and authentication process. They also want to be able to monitor credit card transactions. Network traffic must be thoroughly analysed and evaluated to minimize the threat of cyber abuse.

2. Phishing

Phishing is a low tech method to access a network, which is one of the reasons why it’s so popularly deployed. For the end-user, a phishing email looks no different from your average everyday mail. However, when the unsuspecting individual clicks on a link in one of these emails, malware is immediately loaded onto the system that the user is using, allows cybercriminals to access sensitive data on the network.

SaaS services like Salesforce, Slack, and Office 365, are so heavily used, that hackers are forced to rise to the occasion, by deploying more sophisticated tactics. Whether it’s in their social engineering skills, impersonations, or ability to create more enticing offers, to get the unsuspecting victim to do whatever it is, they want him/her to do.

3. IoT Attacks

Internet of Things (IoT) is growing in its use and popularity, each and every day. IoT is included in everything from tablets, to desktops, to laptops, to mobile phones, to webcams, household appliances, routers, automobiles, manufactured goods, medical services and appliances, smartwatches and even home security devices. However, the more devices you have connected to one another, the greater the risk, making IoT networks, big targets for cybercriminals. Once a hacker is able to infiltrate one of these IoT devices, he/she can overload a network, steal sensitive data, or lockdown an essential device, for financial gain.

4. Hacking

Hacking is one area of cybersecurity that we’re all aware of. Hacking is a trend, that we can be certain, will not differ anytime soon, so what are the kinds of measures, one can take to minimize this obvious threat? As IoT becomes more popular, this creates more weak points that hackers can exploit in computer systems. Since, in most cases, hacking is the result of shared credentials, and access to sensitive data like passwords, refraining from giving out such information is a good first step. For service providers, they’ll want to implement some kind of restriction towards the sharing of data. Additional steps, involving the tracking of employee activity can also be deployed, to ensure that no unauthorized activity takes place. 

5. Endpoint Attacks

As we witness more and more companies move towards the cloud, the attack surface for these cyber criminals increases, creating more avenues for exploitation. With more companies now adopting a “bring your own device” policy, for their working environments, utilizing SaaS platforms, with regularity, hackers now have a larger target area of which they can pursue, which in most cases has weaker security.

The biggest challenge is devising a way of securing these personal devices and off-premises systems. Endpoint attacks are deployed by cybercriminals, quite regularly, to gain access to much larger networks, which they use as bridges. By deploying a strict policy, which mandates that all endpoint devices meet a specified security standard before they are given access to the network, enterprises can maintain much greater control over these areas of exploitation. This, in turn, should make it easier to block attacks from cybercriminals, as and when they are attempted.


–AUTHOR INFO—

Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website

With the coming of new technologies and modernisation, digital marketing is playing a crucial role for small and medium-sized business growth. Digital marketing has now become very crucial, because more than 85% people are using the digital medium to find products and services. It has now become the best platform to promote your products and services and generate leads especially for small businesses. Hence, mostly people search for their local services. Digital marketing for local companies using all the possible marketing and advertising strategies maximise the sales and expand the reach for your business.

Even if you’re receiving ample traffic of your website, but the chance of conversion of traffic into leads is very less. Whereas, the digital field is full of opportunities which provide business owners with the best chance for competition, building a strong brand image and even business growth at local and global levels.

The following 7 reasons help you to know why digital marketing has now become essential for business growth in the year 2019.

1. More Cost Effective than Other Ways of Promotions:

The digital platform is the most cost-effective medium for promotion and advertising. It is an ideal marketing platform for small business hence it offers different ways to promote your products, services and brands which include content marketing, illustrations, videos and audio any many more.

2. Best Medium to Generate Better Revenues:

Digital marketing also plays a very significant role in generating better revenues. Through digital marketing, you can reach to your target audience, generate useful leads which indirectly becomes your potential customers. Many small and medium-sized business are already using digital marketing strategies and generating higher revenue.

3. Digital Marketing is More Mobile Focused:

Smartphones are the extension of computers and laptops. About 90 per cent of adults rely on smartphones and the internet to finds services, buy products online and for searching places. So, the local business is availing the benefits of mobile marketing to target the customers on mobile and upgrading their way of reaching more audience.

4. Best Platform to Build a Strong Brand Image: 

With the help of digital marketing, you can promote your brand image by delivering on what you promised. Marketing on the digital platform empowers you to develop a healthy relationship with your audiences and customers and facilitate them what they want to buy. It creates awareness amongst the audience and helps to change their perception of your brand.

5. Most Flexible Medium:

The digital medium is the most flexible medium to promote your product and services. It offers your various advertising and marketing strategies to target your audience including email marketing, organic posts, video ads and many more.

6. Digital Marketing to Achieve Business Goals:

Promoting your business on digital medium is the key to success. However, is helps to target traffic that converts into sales and leads at the end of the day. More traffic leads to more business growth which ultimately helps to achieve more business goals. 

7. Ensure Online Business Survival:

If you are not using digital marketing to promote your products or services, then the survival of online business in 2019 can be challenging, instead of having an attractive business website. Because the year 2019 is devoted to more enthusiastic tech-savvy people. Hence, use digital marketing to cease your existence.