Right when you thought you were on top of your SEO game, here’s “canonical tags.”

Are you wondering what they are? Why should you learn about them, and when should you use them?

There are many instances where you might have different URLs that lead to the same page or an almost identical page. It could be that you have multiple URLs pointing to the same product or something else. But that presents a problem. The search engines don’t like ‘duplicate content,’ penalizing a page if they find any duplication. It means that you have to tell the search engines which one of those pages is original and which ones are not. That is where canonical tags come into play.

What are Canonical Tags?

The word ‘canonical’ does sound complicated. Especially if this is the first time, you hear about it. Canonical tags are just snippets of HTML code that tell your search engine which version of the page or URL to consider as the primary one and which ones to ignore. If you want to avoid any penalties for duplicate content, this is something that you must master. Another great advantage that you get is that you don’t have to implement complicated redirects. Canonical tags make it all easy. Read on to find out the what, why, and how of canonical tags. We will tell you three ways to specify canonical pages to ensure that you never have to face any SEO issues with the search engines. As far as a beginner’s guide to canonical tags goes, you’ll find this one extensive yet easy to understand.

Let’s begin.

How to Specify a Canonical Page

We have already discussed what a canonical page is and why you should use it to duplicate pages or URLs on your website. Now, let’s get into the how of it.

How do you specify a canonical page?

There are various ways that you can tell a search engine which page to consider. Each method has its advantages and disadvantages. Here, we will discuss three of them and see which one suits you best.

1. The rel=canonical Tag

It is a straightforward way of tagging your webpage with a bit of code. It’s simple HTML that you can add, and it will inform the search engine about the canonical version of the page. For example, let’s say that you have three almost identical pages. Their URLs are:




Here we have an eCommerce website that has three different URLs for the same product. What we need is to set the primary URL. Just add the ‘rel=canonical’ tags to the other two pages and point to the first one. Just open your second page’s HTML source and locate the <head> section. Once you find it, add the following code between the <head> and </head> tags. It will look something like this:

<link rel=”canonical” href=”myecommercesite.com/shop/blak-bike-gloves” />

Now save the file and do the same thing with the third page. As easy as it sounds, it does become quite repetitive when you have loads of similar pages. The good thing is that it is easy to do, and it doesn’t increase the file size, which means the performance of the page remains the same.

2. Use HTTP Headers

There are certain times when you don’t have a <head> tag in your file. You might be using a pdf or something else. Additionally, sometimes you may not have access to the <head> tag in your file. When this happens, you could use the HTTP header instead of the <head> tag.

For this purpose, you will need access to your website’s .htaccess file. This file is usually in the root folder of your website. To get to it, you will need to use FTP (File Transfer Protocol). We are sure that you already have an FTP client set up. If you don’t, please do so now.

Once you’ve done all that, open the .htaccess file. You will see that there is some code in the file already. Depending on your server’s configuration, there could be fewer codes or a lot. Just make sure that you don’t change anything in the file that’s already there. A good practice is to create a backup of the file, just in case. Once your backup is ready, open the original file and add the following code at the end:

<Files “Black-Bike-Gloves-Specifications.pdf”>

Header add Link “< http://myecommercesite.com/shop/ >; rel=\”canonical\””


3. Use Your Sitemap

We have saved the best for last. Well, maybe not the best, but the least time-consuming and the easiest. We all know and use sitemaps on our websites. They tell search engines which URLs are on the website, so the search engines don’t miss any page. Another benefit of using sitemaps is that Google considers all the URLs in the sitemap to be canonical. All you have to do is include your primary link in the sitemap and leave out all the rest. It saves immense time and effort. One problem that you might have to consider is that it is not a confirmed strategy. Google takes it as a ‘suggestion’ rather than something concrete.


Search engines can penalize your website for a wide variety of things, and duplicate content is right at the top. But if you use canonical tags, you can proactively handle the situation and highlight the original page. Although, it is complex to digest all the information at once. We recommend that you use a combination of the methods given above for desired results.

As a business owner, are you struggling for your digital presence? If yes then, you will have a website and you are providing quality content regularly. But this is not enough to run your business through the internet smoothly. As there is fierce competition in the market, almost every business is striving towards the same goal. In this case, your website needs a consistent improvement in providing unique quality to web clients and maximum web traffic. This requirement causes the need for SEO services as it’s various types help your business in making a stand out among your competitors.

Hire an experienced consultant in SEO USA as they will offer quality and pocket-friendly services to improve your business. Make sure they optimize your website by practicing different types of SEO in the right direction. Yes, you can do SEO by all means and you will get results but you can’t prevent them from Google algorithms. There are multiple services that each SEO company offer to their clients. They can be code optimization, making customized links, paid search, organic search, online reputation management, and social media marketing.

These services help websites achieve the highest ranking on the SERPs and enhance brand value as compared to competitors. Your responsibility is to check the credibility of the SEO service providers and calculate their time of goal achievement. But the all-important practice is to have enough knowledge about the types of SEO services that can improve your online business. If they are doing your web SEO according to these types, they are good for you. Do you have any idea about it? Do you know what these SEO kinds are? If no, this blog is for you. Let’s have a look!

On-page SEO

This type of SEO displays everything a web visitor or reader can see during his visit to your website. The majority of the web visitors go to your web blog post section whenever they land on your website. Mostly, web traffic comes to your site for getting relevant knowledge. If they don’t get what they need, they will leave your website. According to recent research, web visitors take at least 15 seconds when they don’t get from your website what they need. Practicing on-page SEO is highly essential for getting a maximum lead on the website.

It is necessary for every SEO agency to include the practice of on-site SEO. It will make your content highly qualitative and informative. Even on-site SEO is easy to practice SEO type that you can also do it by your own.

Web improvement not only about creating engaging content but also it is about solving all issues create problem in ranking the website. Make sure the information you are using in your web content must be worth sharing as there are lots of options available for web visitors outside your website.

Keyword’s addition in your website content is also the necessary part of on-site SEO. It would be the best practice if you add your keywords in the content title, URL, first paragraph, and at least on your page.

Off-site SEO

This type of SEO is a little bit trickier in terms of practice than on-site SEO. Off-site SEO means optimizing the website from the backside. If you are thinking about link-building and backlinking, you are right. It is the most significant and difficult part of SEO. Your website must have a maximum number of links that help in bringing visitors. It will increase your web content’s value and make it authoritative for every web reader.

But this result needs great hard work. Your website must have authoritative links that put them from the most relevant websites. Otherwise, it will drain all your efforts for website optimization and its highest ranking on the SERPs. You can’t estimate the effect of a single link that’s why it is better to find the one that will give your web ranking a solid boost.

The use of social media is an integral part of off-site SEO. All social media channels are the best source to link your website and driving maximum traffic. When people go through the different accounts of Facebook, Twitter, LinkedIn, or other social media networks, search engines take it as an opportunity to help people. That’s why you will have to bring an engaging and intuitive content link to your website on social media pages. As a result, your website will welcome the bulk of huge traffic of the website and your SEO work will also progress well.

Technical SEO

This type of SEO services is the sub-type of on-page SEO. It is unique and helps in dealing with different on-page factors. It handles the things that go on behind the scenes. It may include the website’s accessibility of mobile devices, loading speed of web page, and dealing with that website that Google penalize as a result of ranking algorithms.

Image optimization, HTTPS security connections, information collection, loading of web speed, adding detailed sitemaps, and other factors of technical SEO will help you in optimizing your website.

Blog description!

Let’s say you are a promising entrepreneur. You have a website and are delivering quality web content to drive the maximum number of web traffic on it. Despite this, your website needs regular improvement and you can do this by hiring the best SEO services. Make sure their SEO practices will be according to all types of SEO. They are On-site SEO, Off-site SEO, and Technical SEO. There are other subcategories according to which they have to do SEO and optimize the website. The whole process includes the backlinking, image optimization, website loading speed, and web links on social media

If you need to understand or optimize Your Online Marketing technique in 2020, at this point you have to put all the innovation available to you to work for you. This is the reason it’s critical to see how to streamline advanced online promotion.

Building your image, promoting your item, and showing how your answers can help individuals is the manner by which brands develop. In any case, finding a promoting methodology that works for you shouldn’t feel like a ton of mystery. How might you see if you’re spending your cash on the correct showcasing strategies? By utilizing the intensity of present-day innovation.

Step by step instructions to Upgrade Digital or online Promoting

  1.  Intensity of automation

Promoting automation instruments can enable businesses and spare a lot of time and cash. With less time spent on assignments, better information on advertising effort execution, and better procedures, mechanization is vital to fruitful promoting methodologies.

  • Exploit Information and Examination by using data analytics

Advertising investigation and examination is one of the basic advances each brand should fuse into their showcasing strategies. For instance, Google Analytics is a reasonable and open approach to follow how your site is performing.

Online marketing Sydney the executive’s apparatuses can assist you with figuring out which web-based life showcasing strategies bring the most commitment. By comprehending what items are being looked at, you’ll have the option to improve you’re showcasing nearness around those performing and famous things.

Additionally, online life and email promoting measurements are what you should maintain an emphasis on. If that no one is tapping on your social promotions, at that point you should quit burning through cash on running that specific advertisement.

Gather information on what messages and advertisements are seen, dissect it, and use it to further your potential benefit. By realizing what works and what doesn’t, you’ll have the option to make better-performing resources.

  • Research Your Intended interest audience

Present-day innovation and research about your targeted interested audience will assist you with advancing your Digital marketing Sydney methodology by empowering you to look into and comprehend your objective market better. You can catch a ton of market data, break down it, and show signs of improvement feeling of where your intended interest group expends media.

Use innovation and information and research about your targeted interested audience to decide the most ideal approaches to arrive at your clients.

4.  Magic of Social media marketing

Since 2008, when web-based life originally detonated, it has changed the manner in which individuals collaborate. Simultaneously, it has made extraordinary open doors for advanced advertisers.

Via web-based networking media, you have individuals’ complete consideration, which makes advertising much increasingly valuable. Web-based life gives advertisers the opportunity to promote items and administrations to the same number of individuals as they need (contingent upon your financial limit). It’s an adaptable showcasing system that is helpful for all organizations, regardless of how little or huge.

With the correct internet based life the executives’ apparatus, you can convey your marked messages, connect with adherents, track battle execution, improve your online nearness, and assemble your image. At that point, individuals will be bound to pay attention to you. In advancing your computerized showcasing procedure, online networking is something you can’t stand to maintain a strategic distance from any longer.

These are the fundamental angles that show us the significance of innovation in cutting edge of advanced advertising. Also, as never before, digital marketing is accessible in different structures to assist you with working better and quicker. It can assist you in enhancing your advanced showcasing system and improve the nature of your online marketing yield.

Every day I usually receive a few emails in which several readers ask me what they need to learn to create a successful blog and be able to make a living with it.

It is not a question that is easy to answer in a simple email, and there are many things that must be taken into account to be a successful blogger.

That’s why I wrote this post so that you also know how you can open your own blog on the Internet, and what steps you should take to avoid failing in the attempt and even win money with it.

Generally people write blog with general information and the advice which is always the same. To create a successful blog we need to choose a design that is beautiful, write quality content and answer the questions asked by the visitors. It takes lots of efforts and time to become a successful writer. Here are some strategies that you take under consideration while writing a blog or article.  

7 Things You Should Know To Create A Successful Blog


SEO positioning is something that you must learn before deciding what the theme of your blog will be. I have decided to put it in the first place because I think it is the MOST IMPORTANT thing that any blog owner should know.

But what is SEO? Basically it is a technique to understand how great search engines like Google or Yahoo make your web page appear among its results and that way you get visits to your blog.

The majority of visitors that your website receives will come from those search engines; so if you understand how to use SEO, you can get a lot of traffic that will later become your loyal readers.

2.  Without this it is impossible to have a Blog

I assume that if you want to open a blog, you should know or learn to write. If you are not willing to do it, forget about this possibility.

Even if it seems ridiculous, it takes more than knowing how to put together a couple of words in the same sentence.

Writing is something that you can develop over time. Just think about how you wrote when you started learning with 3 or 4 years, and how you do it now. And the same can be said when you start blogging.

We all know how to write, but one thing is to do it from time to time for fun, and another is to write more than 1,000 words several times a week, or even daily. You must be prepared to make mistakes along the way.

And nothing happens to commit them, because in fact it is the most normal and that is how you will become a better writer: making mistakes.

Your first posts will probably take you a little more time to write them, but little by little you will improve and find your own voice when creating them. And the only way to get it is by writing every day. So get on it as soon as possible.

3. Good Content is Essential

Writing and creating content are two very different things. You can be an excellent writer, but that does not mean you are able to create good quality content for your blog.

The texts that you create need to attract your readers, but also to hook them so that they stay with the desire to read more, who want to leave a comment, and who wish to click on your other articles.

And again, do not worry: with time you will also improve on this.

For me, a post with good content should have these basic qualities:

  • Be built with good SEO (yes, again SEO!)
  • Create an attractive headline
  • Have an introduction that hooks to continue reading
  • Audiovisual elements such as images, videos, or audios
  • Links to other posts on your blog
  • But also links to articles from other blogs
  • And clear calls to action (leave a comment, click here to find out, etc.)

4. Know your Target Audience:

There is one thing that all successful blogs have in common: their owners handle them as if they were normal businesses (in fact a blog is an excellent venture to make a living).

Blogging is a business, so you should treat it as such.

This means that you should take time to investigate what topic you want to focus on, if there will be people interested in it, and avoid creating a blog just because something you like a lot.

Understanding your potential audience is extremely important, because if you know who they are, what they like, what they are interested in, you can create content that appeals to them and hooks them.

5. A Free Blog is a Bad Idea.

If you really want to create a successful blog, I’m sorry to tell you that with a free one you will not get very far. It’s not a bad idea to open a blog on Blogger or another free platform to practice for a few days.

But if what you really want is to position your blog and generate profits with it, it is mandatory that you stay away from these sites.

You may find it too complicated to make a blog of your own, but in reality as soon as you know a couple of things you will see that it is child’s play, and that it is cheaper than you think.

In fact, you can have your own hosting and domain for only $ 4 per month. It is a ridiculous price for the income that you will generate with your blog.

The essential thing you need here are 3 things:

  1. A domain name (www.yourdomainname.com)
  2. A hosting (the website where you will save your files)
  3. And WordPress (the platform with which you will manage your blog and write your articles)

6. Be Active on Social Media Profiles.

We are all familiar with social networks because we use them daily to share photos or talk with our friends.

But do you really know how to use them to attract more readers to your blog? Do you know what you should publish, how often, and what social network is best according to your topic?

If your answer to these questions is NO, calm: in the following articles you will discover how to handle them like a professional in a simple way. 

7. Do not be Shy!

There is something very important to create a successful blog that grows: have contacts and meet other people.

Blogging, as an industry, is a large community made up of human beings. And not only is it built by readers, but also by bloggers.

And that’s why you should go out there and connect with other blog owners; but not only with those who write about the same thing as you, but with anyone, however different their theme is from yours.

Because it is important? Because in addition to learning from other people, you can also collaborate to promote your sites together.

Easy Ways to Make Your Writing Skills Effective

Most people ask me about what are the steps to make our writing effective? Well, I always reply them by saying there is no any hard and fast rule to follow for improving your writing skills. You just have to have the necessary knowledge about the topic and your target audience.

Your writing skills are entirely based on the need of the target audience. Your audience is actually your teachers who will tell you what to write and how to the right. Here are some ways of effective writing:

If you’re writing something which your audience doesn’t like or appreciate then your copy writing is just the wastage of time.

While writing, you have to think like a reader not like a writer. It is the primary and the most important step in writing any blog, article or content. Your content should include the information and the knowledge that your customer or reader wants to know. this will not only helps to engage their attention but also helps to build a healthy relationship between you and your audience.

“Practice makes you perfect”, this is indeed true when it comes to writing. More practice will make you more knowledgeable and fluent about the subject and the topic on which you want to write. Just read the content once or twice after writing, or you can ask your friend for a proofreading before posting it somewhere.

Try to write on the topics you’re new for. It helps you to write about the things you’re unaware about and build a sense of confidence in you. Always try to learn something new by reading blogs and articles and listen to podcasts and audiobooks of your interests or different niches.

Be unique, try to build your style of writing. Never copy your content or just rewrite the article or blog. Try to innovate new things into your content. And yes don’t forget to insert keywords into your content. It will help to add relevancy to your content and also improve the Google rankings of your website too.

Don’t just write anything, always do enough research before start writing. The study will give a base knowledge about the topic and help you to create something new for the same. After writing or framing any blog or article ensure it is grammatical error free. It’s like adding a cherry on the top.

Start with small, I know it’s not easy for you to write 1000 to 1500 words long articles in the beginning. So start writing with the small informative content which includes short 100 to 150 words introduction and 250 to 300 words long body.

Yes last but not the least, do add relevant and authoritative backlinks into your blog or article. It will give more relevance to your content and increase the audience’s engagement time into your website.

Finally, you’re all set with tips and tricks of writing a blog and content for your website or for your customers. Then what are you waiting for? start practicing all the tips mentioned above and write your best piece.

In simple words, SEO or Search Engine Optimisation is the optimisation for your website to improve search engine rankings. An SEO expert practice variety of strategies to drive traffic to your website by improving the organic search engine rankings (SERPs) of the website. These strategies include on-page and off-page optimisation, link building, search engine friendly website design and development, and search engine friendly content creation and much more. There are two ways to do SEO either in the right way ‘White Hat SEO’ or in the wrong way ‘Black Hat SEO’. Let’s discuss how it works. 

Black Hat SEO for Businesses:

Black hat SEO is a way of optimisation which is not acceptable by Google, in other words, it is against the current Search engine guidelines. Black hat SEO techniques include characteristics that break search engine rules and regulations such as keyword stuffing, plagiarised content, invisible text and links, buying backlinks and much more. Practising black hat SEO gives you short term quick result in an unethical manner.

Website’s with black hat SEO may eventually be banned, de-indexed or place lower position on search rankings. Hence, this affects the reliability of your website and affect your customer’s trust.

Keyword Stuffing– Adding keywords in the content is excellent but over targeting keywords without knowledge can lead to black hat SEO. 

Plagiarised Content– Adding plagiarised content on your website is also the part of black hat SEO that can affect your website ranking.

Buying Back Links– There are sites from where you can buy backlinks, but they are not relevant always. This can affect your search ranking instead of helping.  

White Hat SEO for businesses:

White Hat SEO is different from black Hat SEO it aims to serve people with unique and original content and improve ranking. Practising white hat SEO promote accessibility under the search engine guidelines. It follows all the ethical SEO practices and focuses on readability, relevance, originality and much more. White hat SEO is more practice by those who want to make long- term investment and attracts more audiences on websites. It helps to change people’s perception by gaining their trust and offering reliable, unique content. 

Relevant content– White hat SEO require relevant, unique and informative content with proper placement of keywords will not only improve your search ranking but also helps to attract new visitors.

Keyword Research– it is the core of white hat SEO. Using long tail keywords related your business and services lead your business on top on search engine rankings.

Backlinks– Incorporating relevant and high-quality links on an individual posts/pages helped in ranking a site. It directs search engine bots to discover links to your site and crawl your site effectively.


Above mentioned are some of the relevant White Hat SEO practices that can take your businesses on top by improving SERPs and attracting new audiences on your website. This is why many marketers are opting White Hat SEO for better performance, quality content and much more instead of Black hat SEO. Now you are more aware of both kind of SEO practices so, get in touch to a trusted SEO expert and ask him about White hat SEO for your business.

With the coming of new technologies and modernisation, digital marketing is playing a crucial role for small and medium-sized business growth. Digital marketing has now become very crucial, because more than 85% people are using the digital medium to find products and services. It has now become the best platform to promote your products and services and generate leads especially for small businesses. Hence, mostly people search for their local services. Digital marketing for local companies using all the possible marketing and advertising strategies maximise the sales and expand the reach for your business.

Even if you’re receiving ample traffic of your website, but the chance of conversion of traffic into leads is very less. Whereas, the digital field is full of opportunities which provide business owners with the best chance for competition, building a strong brand image and even business growth at local and global levels.

The following 7 reasons help you to know why digital marketing has now become essential for business growth in the year 2019.

1. More Cost Effective than Other Ways of Promotions:

The digital platform is the most cost-effective medium for promotion and advertising. It is an ideal marketing platform for small business hence it offers different ways to promote your products, services and brands which include content marketing, illustrations, videos and audio any many more.

2. Best Medium to Generate Better Revenues:

Digital marketing also plays a very significant role in generating better revenues. Through digital marketing, you can reach to your target audience, generate useful leads which indirectly becomes your potential customers. Many small and medium-sized business are already using digital marketing strategies and generating higher revenue.

3. Digital Marketing is More Mobile Focused:

Smartphones are the extension of computers and laptops. About 90 per cent of adults rely on smartphones and the internet to finds services, buy products online and for searching places. So, the local business is availing the benefits of mobile marketing to target the customers on mobile and upgrading their way of reaching more audience.

4. Best Platform to Build a Strong Brand Image: 

With the help of digital marketing, you can promote your brand image by delivering on what you promised. Marketing on the digital platform empowers you to develop a healthy relationship with your audiences and customers and facilitate them what they want to buy. It creates awareness amongst the audience and helps to change their perception of your brand.

5. Most Flexible Medium:

The digital medium is the most flexible medium to promote your product and services. It offers your various advertising and marketing strategies to target your audience including email marketing, organic posts, video ads and many more.

6. Digital Marketing to Achieve Business Goals:

Promoting your business on digital medium is the key to success. However, is helps to target traffic that converts into sales and leads at the end of the day. More traffic leads to more business growth which ultimately helps to achieve more business goals. 

7. Ensure Online Business Survival:

If you are not using digital marketing to promote your products or services, then the survival of online business in 2019 can be challenging, instead of having an attractive business website. Because the year 2019 is devoted to more enthusiastic tech-savvy people. Hence, use digital marketing to cease your existence.